“Pack the Trunk” is a sweepstakes designed to promote The North Face camping gear. My goal was to create a unique visual identity, including a contest logo, aiming to evoke feelings commonly associated with the outdoors. I invented a game for packing the back of a car with camping gear which enters participants in a contest to win a Subaru Forester, along with graphics to promote the contest across a website landing page, social media posts, and email lists.